How to Make Extra Income on Pinterest ($1600 Monthly)

How to Make Extra Income on Pinterest ($1600 Monthly)

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Drive traffic with ads

You have to spend money to make money sometimes. Organic reach can only accomplish so much.

For added reach, throw some ad dollars behind your pins. Promoted pins can be optimized to meet different goals like increasing traffic or growing your Pinterest followers.

Promoted pins look just like regular pins, and they are placed in your target audience’s home feed, category feeds, and search results.

There are also different ad types available like shopping ads which are pulled directly from your product catalog.

(Don’t worry – we have a simple guide on all things related to Pinterest ads. if you need help picking the right type.)

But are ads worth the investment?

Let’s take a look at how Nena & Co. fared when it decided to turn its product catalog into Pinterest ads.

The sustainable handbag brand was able to reach a whole new audience interested in zero-waste and ethically sourced products.

It resulted in an 8x increase in return on ad spend and cost 34% compared to other platforms.

Let shoppers purchase directly on Pinterest

For brands with an e-commerce offering, Pinterest is a natural opportunity to drive traffic — and sales.

Use pins to showcase your goods and direct followers back to your website to shop or use Pinterest Shopping tool, to purchase directly on the app.

The in-app checkout is only available to a limited number of merchants. If you do qualify, you’re in for a real treat.

Pinners can discover your product and buy it without having to leave Pinterest. This streamlines the customer journey and makes it easier than ever to purchase products on Pinterest.

Who qualifies for in-app checkout? You’ll need to meet the following criteria:

  • You use the Shopify app
  • Shopify store has a U.S. billing address
  • Only has Shopify feeds (Meaning you don’t have active non-Shopify feeds uploaded to Pinterest)
  • Accepts returns
  • Has an email address for customer support inquiries
  • Exceeds monthly checkout conversions threshold
  • Meets Merchant guidelines

Once you’re approved for the in-app checkout feature, your product pins will have a “Buy” button appear below the pins.

When someone clicks on it, they’ll be able to pick product details like size or color. Then they’ll get redirected to a checkout page within the Pinterest app.

Even if you don’t have the in-app checkout feature available to you yet, you can still create eye-catching pins and direct viewers to visit your website to buy the product.

Become an affiliate marketer

Affiliate marketing isn’t just reserved for blogs. You can also use your direct affiliate links to connect to pins.

By sharing your affiliate links on Pinterest, you can earn a commission on sales if Pinners make a purchase.

Of course, you can also direct people to affiliate-related content, like your blog posts or videos, to warm up your audience before they purchase.

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